Creating Successful Facebook and Instagram Ads in a Post-IOS Update World

Facebook has become a popular platform for businesses to promote their brands and products to relevant customers.

A good Facebook ad may help you increase traffic, brand exposure, and revenue. However, making a Facebook ad may be hard at times.

When creating an advertisement, there are several factors to consider, including size, photos, style, composition, colors, and typefaces.

How do you know what works and what doesn’t?

What, on the other hand, will make your brand or product stand out?

If you’re new to Facebook advertising or want to improve your ads. In that case, this comprehensive guide will help you with these challenges.


1. Keep the number of words to a bare minimum.

Keep your ad copy to a bare minimum, keeping in mind that consumers want to spend as little time as possible looking at advertising. You want to get your point through as fast and simply as possible—ideally, under 280 characters.

Many people will ignore your message when they discover it’s an advertisement, so it’s best to be clear and upfront while you have their attention.

Instead of putting many offers or value points into the same ad, concentrate on a single message. The message itself should be straightforward, ideally offering a request (“50% off T-shirts this weekend”), a promotional event (“now launching a new location”), or a specific value proposition (“free delivery on all orders”).

Save whatever you don’t need to say until after they’ve clicked the CTA.

Whether your ad directs them to your website, app page, or product page, the user will discover all of the additional information they require there.


This is an example of a design we created for our client CustomerMojo.

2. For readability, use straightforward typography.

You want your content to be both short and pleasant, as well as easy to read. To make your ad content easy to read, use basic typography. Flamboyant typefaces may draw attention, but they detract from your main message. They may even make it more difficult for the reader to understand.

It’s preferable to choose sans bold serif fonts. If you’re layering text on top of images, make sure it’s still legible: make it thick and color it in a manner that sticks out. If you like a typeface, stick with it. Using numerous typefaces might be distracting, so stick to one or two.

This is an example of a design we created for our client CustomerMojo.

3. Use contrast to pique the viewer’s interest.

With a constant stream of current events, wholesome, feel-good stories, and Florida Man’s common exploits, social media is a crazy circus of weirdness. It’s against this backdrop that your Facebook ads compete for attention.

You can use visual techniques like contrast to attract attention and help get your ads seen first, let alone read. The use of two contrasting colors is one of the essential contrast techniques that anyone can use. Colors opposite each other, such as black/white, red and green, yellow and purple, or orange and blue naturally bring out the best text, color, and image.

This is an example of a design we created for our client CustomerMojo.

4. For ad placement, create a design.

Facebook advertisements may appear in various places, including the desktop feed, mobile feed, and right column, each size, and benefits. It’s easy to design one ad and modify it to fit various regions, but disregarding the intricacies of placement can eventually damage the ad’s success.

First and foremost, familiarize yourself with how your target audience uses Facebook. Is it used on a computer or a mobile device? Is it Stories or Marketplace that they’re using? It allows you to maximize your advertising budget and plan out which ad designs to create. You can optimize your ads for mobile, for example, if almost all of your target users are on Facebook. This effective streamlining gives Facebook advertising its competitive edge, allowing you to get the most out of your ad budget.

You can also select “Automatic Placements” and let Facebook do the work for you. Remember that all placements need a different type of design. Check out our comprehensive guide to social media image sizes for a complete list of suggested proportions for each form of ad.

5. Experiment with different advertisements.

If you’re new to Facebook advertising, or digital advertising in general, you’ll spend a lot of time shooting in the dark in the beginning. Ad campaigns have no certainties even if you have accurate user data until you see them in action.

Your best chance is to fine-tune your plan as you go, enhancing and updating your advertising based on how well they performed previously. You may test many adverts at once to see which ones work and which ones don’t.

You may assess not just the efficacy of your Facebook ad design but also your brand’s effectiveness in a new market. Whether you’re thinking of targeting a new audience or promoting a new product line, you can test the waters with a targeted Facebook ad to see if it’s worth spending additional money.

These are examples of designs we created for our client CustomerMojo.

6. Select the most appropriate formats for you.

Your Facebook ad design should be optimized for its format, such as video, static image, carousel, and so on. Different formats appeal to different client groups, and particular sectors might benefit from some forms more than others. A store, for example, can utilize Collection Ads to highlight their product variety more than a SaaS firm.

Some of the typical Facebook ad formats you can use are:

  • Image advertisements consist of a single image with no movement effects. It is a practical and straightforward approach to rapidly design an ad that will drive traffic to your site and boost your brand and products awareness.
  • A video ad is a brief video with text, music, and motion that great help. These commercials may assist your business and product in creating a compelling video. It’s a fantastic method to get people interested in your company.
  • A collection ad is a collection of single thumbnail pictures that can show off numerous goods, emphasize aspects of a single product, or walk you through a step-by-step procedure.
  • A carousel ad is a single ad that has a succession of single pictures. There will be a link for each photograph. This layout is ideal for presenting numerous items, highlighting features, producing a look-book for your product, and conveying your brand’s narrative.
  • Stories advertisements are a vertical full-screen format that can be either image or video. These commercials are short, engaging, and interactive. It’s a great approach to interact with your audience naturally and inclusively.

Don’t be hesitant to mix and match multiple formats in the same campaign. Adding some video advertisements to an otherwise all-static image campaign, for example, boosts conversions by 17% over static pictures alone.


These are examples of designs we created for our client CustomerMojo.

7. Stick with a tested and trusted method.

The most excellent Facebook ad design advice is sometimes the same as what you’d get from a traditional ad. Although you may not follow traditional advertising best practices to the letter, you may adapt them to Facebook with a few tweaks.

One of the most noticeable changes in advertising, for example, is the format. The conventional landscape of advertising became less significant as mobile phones became the primary mode of content consumption. Despite the format transition, product-focused creativity remains a tried-and-true advertising approach. It might help generate business results if you have a clear message and focus point for your creative content. According to Facebook, product-focused creative received 71% more content views than creatives that did not have a clear product emphasis.

This is an example of a design we created for our client CustomerMojo.

8. Create a design that serves your ad’s purpose.

This Facebook ad design advice is double-edged. The exact meaning is that you should create your Facebook ad to help you achieve your specific objective, whether it’s something more general like brand recognition or something more specialized like selling a particular product. That is an excellent marketing tip for any platform. On to the second suggestion: one of the fields you pick when creating a Facebook ad is ad goals. You can choose from the following options:

  • Generate more leads—users provide information such as their name, email address, and phone number.
  • Increase the number of visits to your website—ad clicks direct users to your website.
  • Promote your business locally—your ad will only be seen by those within a 2- to 50-mile radius.
  • Promote your event—either by spreading the news or selling tickets directly.

The whole design of your Facebook ad, especially the call-to-action, should be centered on your final objective. If you aim to generate more leads, provide a prize for completing the form. If you’re advertising a local company, include terms that people recognize, such as a famous cuisine or sports team.

9. Brand affiliations

Your Facebook advertisements should reflect the personality of your company. Therefore they should look and feel like it. For beginners, your Facebook ad design should always incorporate the following trademark elements:

  • Color scheme
  • Logo
  • Key products or services
  • Branded fonts and typeface
  • Spokespersons or mascots

However, Facebook ad design, like all of your visual content, should include all of the visible identity components in branding. These details should be worked out early in your business plan, such as which typefaces to use and which colors elicit the feelings you want viewers to associate with your brand.

It’s critical to integrate your brand’s visual identity across all visual assets after you’ve established it. It’s best to show your company logo or product inside the first three seconds of a video ad. Your audience will immediately associate your brand with this. But it doesn’t end there. Maintaining and guaranteeing consistency of your company’s visual identity throughout your video is just as crucial for establishing a solid and successful brand connection.

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Companies that can provide clear brand guidelines will have no problem executing this. When we worked on Facebook Ads for Dr. Locs, Their operations manager Q, made sure we had a thorough Brand Guide for reference.

Don’t have Brand Guidelines? Click here and let’s see if we can help change that.

11. Make use of “On the Go – Mobile.”

When developing an advertisement these days, you must consider where your target audience will view it. It would be best if you created ads for mobile-first since people are increasingly using their phones. It necessitates the creation of full-screen vertical advertisements that engage and connect with users. Stories are what they sound like: a full-screen vertical ad type that engages your audience and fosters community. Because Stories are all about sharing and expressing moments as they happen, this is the case.

They’re a fantastic method to make an authentic ad, mainly if it’s shot on the phone.

“Mobile-shot Stories advertisements have a 63 percent probability of surpassing studio-ads for purchase, app install, and checkout objects,” according to Facebook.

Not only that, but Stories are designed to engage users. Even the Stories features, such as tapping and holding to pause, swiping up, and voting, can entice your audience to engage with your ad. These interactive components are a fantastic approach to raise brand recognition and get your audience involved.

According to a poll, 58% of respondents were more interested in a business or product after seeing it in Stories.

With these pointers in hand, you can develop a fantastic set of Facebook advertisements that will help your products and services gain the attention they deserve.

Are you ready to make hundreds of Facebook advertisements in under 30 days? Click here to access our FREE course that will teach you precisely what you need to know!

Don’t worry. If all the ad specs, compositions, or font options overwhelm you, use the button below to schedule a call with my team and me. Our design team will not only save you time, energy, and a lot of hassle, but we will also create ads that convert cold audiences to buying customers.

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