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Rutgers – Stadium enhancements

FIELD CABANAS

Creature comforts typically found in a sterile suite environment can be transported to the field level in the form of a cabana, creating a totally immersive, exciting gameday experience for fans.

Soft seating, tables, satellite tv and a cooler complete the fan experience.  The open, airy set up promotes community interaction within the end zone, while the cabana itself helps to define personal space for your party.

 

PARTY DECKS

The four (4) party decks provide ample space for multiple club areas for approximately 75 fans each. With four (4) unique areas to design, each can be tailored to fit a particular partnership theme (ex: Corona Beach; Jim Beam Barrel Room, etc.)

Party suites can resemble an upscale sports bar setting with plush seating, satellite TVs, premium draft beer, wine & mixed drinks and enhanced food offerings.

Party decks create multiple revenue streams including:

  • Paid fan memberships/cover charge
  • Partnership Integration
  • Elevated F&B

 

UPPER DECK CORNERS

The four (4) upper level concourse corners provide an opportunity to create small club areas for approximately 25 fans each.

This area can differentiate from other general concession areas with plush seating, satellite TVs, premium draft beer, wine & mixed drinks and enhanced food offerings.

These club areas create multiple revenue streams including:

  • Paid fan memberships/cover charge
  • Partnership Integration (Jim Beam Bourbon House)
  • Elevated F&B (Liquor, Focused/Premium Menu)
Date:

February 24, 2020

Category:
Experiential
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