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Corporate Rebrand and 200+ Designs Per Month

Case Study: NewPoint Media Group

Background

newpoint media had several challenges within their corporate marketing team. A couple of the challenges were 1) to create the brand identity of newpoint media and 2) the influx of marketing requests from the sales team for new print/digital marketing collateral.

 

The Results

The national sales team was extremely happy with their new print/digital media kits, and it helped them increase sales by 25+% year-over-year.  Yanique really cared about the outcome of the project and receiving feedback from all parties in order to produce a useful and successful marketing tool.

“I would highly recommended Yanique’s creative for a wide range of marketing solutions, both print and digital. If you are looking for someone who understands the creative process and can also work extremely well with a sales and marketing organization, then Yanique DaCosta is the right person for the job!”

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“Creative. Innovative. Artist. Marketer. All describe Yanique. Working with Yanique at NewPoint Media is a pleasure, she is an experienced creative and is a true team player in her Creative Manager role. Using her years of marketing and design experience, Yanique was able to step into various marketing projects and successfully work with all levels of the business.”

– Andrew Mintz

VP Marketing and Business Development for RealCommissions (formerly VP of Marketing for newpoint media)

NewHome Guide Media Kit

Print

Digital

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Sales Sheets

The Process

On a very short deadline, Yanique was able to create a variety of viable options for the new corporate brand identity, and also create print/digital marketing collateral for the sales team. As always, Yanique went above and beyond to provide quality work and to get the job done on time. She also worked directly with a printing vendor to have copies delivered to the sales team in their respective territories.