Increased Community Engagement By Local Government
Case Study: Lakes Alert for the City of Lauderdale Lakes
YKMD was hired to design and produce a host of promotional materials to increase the program visibility amongst residents including but not limited to the program logo, social media posts, T-shirts, flyers, tents, table cloths, window decals, pull up banners, fence banners and poll banners.
“It was a very, smooth process. Yanique and her team adapted to our crazy schedules.
We can always count on Yanique to graciously be available at all times to help us get things done.
We will always come back to YKMD.”
– Peggy Castano, City of Lauderdale Lakes
After meeting with the City Manager’s staff, YKMD began a deep dive exploration on the city’s past campaigns to understand what would encourage residents to take the desired actions.
From there we developed a strong wordmark lock up and a brand direction.
Once the designs were approved by the Mayor and City Manager, we fabricated and delivered each piece to the city for immediate use at city resource drives.