370 designs delivered in 30 days got them $25,000
Case Study: Optimum Design & Consulting
Background
Before hiring YKMD, Optimum Design and Consulting landed their largest project ever by a big factor. They were hired by Tribune Publishing to promote about 150 events over just nine months. Each one needed a landing page, a slew of social media graphics (that kept changing) and a whole bunch of advertising. There were digital ads, print ads, and even billboard ads. Every ad was in a multitude of sizes. Of course, there was also signage for every event.
“It was a ton of work, and I knew immediately that we would need extra help to make it work…Yanique DaCosta was the person I called right away.”
They only learned that their client fired their internal team three months prior after signing the contract. This left them starting at a disadvantage.
The Results
Optimum was able to present their client with what ended up being several hundred pieces of content every day for months on end. We stepped into the breach and was right alongside them in their late nights and weekend hours.
“Yanique even pulled some shifts while while traveling overseas with a volunteer project.”
“It was these characteristics of Yanique’s that made it very clear to me that when we needed somebody to have our backs and get the project done and make the client happy, it was her. She did an amazing job.”
– Lara Kisielewska, Optimum Design & Consulting
Chicago Humanities Festival Advertising and Event Assets
Event Programs
Digital Ads
Ad Email
Hartford Courant Top Work Places Event Assets
Half Page Program
Event Signage
Event Step & Repeat
SunSentinel Unscripted Book Tour Print Ads
Full Page Newspaper Print Ad
Quarter Page Newspaper Print Ad
Their client loved the designs.
The Process
YKMD is one of the few companies Optimum Design & Consulting President, Lara Kisielewska, knew could step into the project and run with it with very little oversight. They didn’t have any time to train new people or get them up to speed. YKMD was able to take a look at what needed to be executed and fit right into their workflow.
YKMD also had the meticulousness needed to produce the same ads in 15 different sizes and different specifications without missing a beat or making mistakes.
“…producing quality work at a very high rate.”
YKMD is able to work with the very limited resources in little time. Optimum would not have had the happy client they had without YKMD.
