Background
Optimum Design & Consulting had just landed their largest project ever by a factor of 5 — to promote about 150 events for Tribune Publishing over just nine months.
Each one needed a landing page, a slew of social media graphics (that kept changing), and a whole bunch of advertising. There were digital ads, print ads, and even billboard ads. Every ad was in a multitude of sizes. Of course, there was also signage for every event.
“It was a ton of work, and I knew immediately that we would need extra help to make it work…Yanique DaCosta was the person I called right away.”
Optimum only learned after signing the contract that Tribute Publishing had fired their internal team three months prior, leaving behind a backlog of work. This left them starting at a disadvantage.