Transforming Event Magic with The Right Design Touch
Case Study: The Community Factory's Game-Changing Partnership with YKMD
Background
The Community Factory is a powerhouse in community building and event management. Co-founder Liz Lathan recognized a gap in their services: the need for a more professional level of graphic design. With projects varying from strategic PowerPoint designs for client pitches to intricate merchandise trailer designs for sports teams, their design needs were as complex as they were diverse. Enter YKMD, a game-changing solution to her design woes.
The Results
Before YKMD, Liz and her team were juggling design tasks in-house, relying on basic tools like Canva.
While functional, these tools didn’t offer the level of sophistication their clients expected. YKMD turned this
around, matching the diverse design needs of The Community Factory with top-tier graphic designers from
our talent pool.
We delivered high-quality designs on time, every time, for projects ranging from onsite event signage to
PowerPoint slides and social media content. Our dedicated project manager ensured that Liz could focus
on what she does best—building communities and hosting stellar events—while we took care of the design
legwork.
“Turning to YKMD’s team, where they had a slate of talent within their talent pool, worked out fantastically. Immediate turnaround with everything I needed, met every single deadline, never had an issue. There’s no reason not to work with YKMD.”
– Liz LathanThe Community Factory
The Process
The partnership kicked off when Liz met Yanique DaCosta, YKMD’s owner, on a podcast. They connected over shared professional
interests, and soon after, YKMD became The Community Factory’s go-to for all things design.
With each new project, YKMD assigned specialized designers with experience in the task at hand. This ensured not just speed, but also
design excellence tailored to each project’s unique needs. Feedback loops were maintained to guarantee that designs were iterated
upon until perfect.
Why This Matters to You
Event planners and marketers, we know you’re juggling tight deadlines, limited resources, and a long wishlist of creative ideas that
can seem impossible to execute. Like The Community Factory, you can overcome these challenges. With YKMD, get back to focusing
on your core tasks and let us tackle your design needs.
