When building an online presence for an event, event planners often mistake putting up a typical informational site that they did not optimize to convert site traffic into leads. Though having a supporting website with all the information is ideal, an optimized event landing page is one of the essential elements of having a packed-out […]

Any content—text, videos, photos, reviews, and so on—created by individuals rather than brands is known as user-generated content (UGC). Varying event brands frequently share UGC on their social media profiles, websites, and other marketing platforms. More recently, Instagram and TikTok have become the primary channels for user-generated content (UGC) for many companies. Users make and […]

With the world fast becoming more inclined towards information, the importance of websites cannot be denied. As a result, several website-building platforms have been developed to meet this need. WordPress is undoubtedly the most popular of all the websites building platforms; however, there are several alternatives. This article intends to show you why WordPress is […]