Discover the Secrets of the World’s Best Corporate Event Planners!
Learn what the top planners in the world are doing.
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Eventists 365 is all things corporate events all the time. Through narrative interviews, host Yanique DaCosta explores how corporate event professionals push through the craziness of the event world to create something out of nothing!
This is where they talk about the specific strategies and tactics that are working for them TODAY not 2, 4,5 years ago. By learning how these event professionals make magic behind the pipe and drape, you’ll gain the tools and confidence to do the same.
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Eventist365
Through narrative interviews, corporate event planning professionals alongside host Yanique DaCosta, explore how corporate event professionals push through the craziness of the event world to create something out of nothing!
‘Unconference Format’: A Fresh Perspective in Planning Events Through the Eyes of Denise Hibbard
Denise Hibbard took a non-traditional path in her career because instead of pursuing an education in hospitality or event planning, she studied aviation. Despite this gap, her passion for connecting with people and observing the smiles on their faces became her inspiration to work full-time in the event industry. Currently, she holds the position of Head of Events Marketing at Zapier, leading a team responsible for implementing the company's events marketing strategies.
In her interview for Episode 26 of Eventist 365, Denise will share her interest in an unconventional conference format known as the 'unconference format.' This format prioritizes the audience or attendees, allowing them to take the lead in determining the topics of discussion and the type of experience they desire from the event.
Highlights:
02:38 Denise's not-so-traditional story about her journey to be an event industry professional.
05:19 How does Denise manage stress and have a work-life balance while executing high-pressure events?
08:21 Is it possible to take emotions out of decisions when you are planning your own event, like your wedding?
09:29 What is a superpower that Denise would wish she had to help her in planning events?
12:47 Why does Denise think that the 'unconference' format in planning for events is an innovative and cool way to offer to the audience?
15:45 What made the conference successful utilizing the 'unconference' format and what was the key takeaway from it?
17:37 Denise's perspective on the role of AI in events in the future.
20:26 What are some of the most important data points that event marketers should be tracking?
23:49 With all the data that is collected from attendees themselves, how can it be used to promote diversity, equity, and inclusion?
26:34 How does Denise work around conversations when everybody in the room is coming from the same background, same age range, and same cultural demographic?
27:57 What’s the craziest event idea Denise had but was not able to execute?
33:05 What’s the one event every event professional should attend at least once?
35:08 Closing
RESOURCES MENTIONED:
Productivity Software – Notion
Positive Intelligence Program/Course
CONNECT WITH DENISE HIBBARD:
CONNECT WITH YANIQUE DACOSTA:
Website:
http://eventist365.com/
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@MissYaniDoesStuff /facebook
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@yanidoesstuff / Instagram
YDaCosta / LinkedIn
Graphic Design Firm for Corporate Events
@TheYKMD / Facebook
@theYKMD / Twitter
September 13, 2023
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“I am a creative with an obsession for producing amazing brand visuals that transform ordinary spaces into extraordinary experiences.”
-Yanique DaCosta, MFA, LCAM
She is the owner, founder and Chief Creative Director of YKMD. YKMD is a design firm specializing in graphic design for corporate event planners and trade show marketers.
With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program.
DaCosta started the Eventist 365 podcast as a way to reconnect with the professional world after the passing of her father which was shortly followed by the murder of her little brother. Being no stranger to adversity she is ready to take life back by the horns.
Her portfolio includes brands like: Marriot, Under Armour, Quantstamp, InComm, Nation Trade Show Alliance and Bumble to name a few.
What Listeners Are Saying…
Yanique DeCosta is crushing it. Met her in person and love what she does 🙂 keep it up!
Kmac DaBoss
August 26, 2022
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Paula Ramsey
September 24, 2022
Look behind the scenes
Every Friday, I send an email with a look at why I selected the guest, how I booked them for the show, and takeaways from the episode.
Site by YKMD. Podcast produced by Yanique DaCosta
