Discover the Secrets of the World’s Best Corporate Event Planners!
Learn what the top planners in the world are doing.
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Eventists 365 is all things corporate events all the time. Through narrative interviews, host Yanique DaCosta explores how corporate event professionals push through the craziness of the event world to create something out of nothing!
This is where they talk about the specific strategies and tactics that are working for them TODAY not 2, 4,5 years ago. By learning how these event professionals make magic behind the pipe and drape, you’ll gain the tools and confidence to do the same.
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Eventist365
Through narrative interviews, corporate event planning professionals alongside host Yanique DaCosta, explore how corporate event professionals push through the craziness of the event world to create something out of nothing!
Best Practices for Audio and Visual Design on the Show Floor with Ben Moorsom
Event planners often focus on the competition from neighboring booths when designing their trade show booths, overlooking the crucial aspect of attracting attendees and achieving engagement targets for a memorable experience. By implementing thoughtful, evidence-based strategies aligned with business goals, positive results can be achieved.
In this recent episode of Eventist 365, guest Ben Moorsom offers a psychological perspective, emphasizing his team's training in understanding how the brain processes information and responds to stimuli at events. Ben stresses the significance of considering attendees' cognitive states, as their engagement levels greatly depend on it.
Tune in until the end to hear Ben's insights on integrating behavioral insights and measurement techniques to enhance event design.
Highlights:
00:02 Attracting vs competing for attendee engagement in trade show booth design
04:16 Behavioral factors that significantly impact attendee engagement – the emergence of cognitive resonance
07:40 The positive and negative effects of sound n trade show booth design
14:26 The importance of visual design in creating engaging experiences, particularly in open format designs
20:47 What is experience audit and how does it help to optimize event design?
25:49 The use of facial analysis for event engagement insights
30:57 Ben thinks it's not about seeking a tool but about the way planners think in establishing business objectives
CONNECT WITH BEN MOORSOM
Website – https://www.benmoorsom.com/
LinkedIn – https://www.linkedin.com/in/moorsom/
CONNECT WITH YANIQUE DACOSTA:
Podcast Social Media Accounts
www.facebook.com/groups/eventist365/
https://twitter.com/eventist365
https://www.instagram.com/eventist365
https://www.facebook.com/MissYaniDoesStuff/
https://twitter.com/YaniDoesStuff
https://www.instagram.com/YaniDoesStuff/
https://www.linkedin.com/in/ydacosta/
Graphic Design Firm for Corporate Events:
https://www.facebook.com/TheYKMD
https://www.linkedin.com/company/ykmd/z
Graphic Design Firm Websites:
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“I am a creative with an obsession for producing amazing brand visuals that transform ordinary spaces into extraordinary experiences.”
-Yanique DaCosta, MFA, LCAM
She is the owner, founder and Chief Creative Director of YKMD. YKMD is a design firm specializing in graphic design for corporate event planners and trade show marketers.
With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program.
DaCosta started the Eventist 365 podcast as a way to reconnect with the professional world after the passing of her father which was shortly followed by the murder of her little brother. Being no stranger to adversity she is ready to take life back by the horns.
Her portfolio includes brands like: Marriot, Under Armour, Quantstamp, InComm, Nation Trade Show Alliance and Bumble to name a few.
What Listeners Are Saying…
Yanique DeCosta is crushing it. Met her in person and love what she does 🙂 keep it up!
Kmac DaBoss
August 26, 2022
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Paula Ramsey
September 24, 2022
Look behind the scenes
Every Friday, I send an email with a look at why I selected the guest, how I booked them for the show, and takeaways from the episode.
Site by YKMD. Podcast produced by Yanique DaCosta
