Learn what the top planners in the world are doing.
Eventists 365 is all things corporate events all the time. Through narrative interviews, host Yanique DaCosta explores how corporate event professionals push through the craziness of the event world to create something out of nothing!
This is where they talk about the specific strategies and tactics that are working for them TODAY not 2, 4,5 years ago. By learning how these event professionals make magic behind the pipe and drape, you’ll gain the tools and confidence to do the same.
Through narrative interviews, corporate event planning professionals alongside host Yanique DaCosta, explore how corporate event professionals push through the craziness of the event world to create something out of nothing!
In this episode of The Eventist 365 Show, event planner Christina Zococoli, at the director level, shares valuable insights into the meticulous event process, her organizational skills and how she is able to boost the morale of her team. She emphasized the importance of effective communication by way of morning and closing meetings, as well as the challenges of managing multiple events at the same time. The dynamic nature of event planning, including frequent floor plan changes and meeting sponsor needs was also discussed.
Christina also highlights the role of technology, such as interactive floor plans and mobile apps, in enhancing attendee experiences and providing valuable event statistics.
Tune in to this episode to gain valuable insights into event planning.
00:33 How does Christina utilize technology to streamline operations in event management? (What are Christina's favorite tech tools or platforms?)
01:48 Why are Interactive Floor Plans important in facilitating event planning?
04:42 What is Christina's approach to ensuring that diversity, equity, and inclusion are infused into the entire event planning?
07:11 Promoting diversity, equity, and inclusion in the Graphic Artist Guild headed by Yanique.
10:19 Best practices and tips to ensure the financial process like profit and loss and budgeting is maximized.
12:42 Christina's thought process and strategies for handling logistics challenges.
15:09 Christina shared a challenging situation from one of her events and how she used her problem-solving skills to turn it around.
18:52 How does Christina ensure that customizations align with the brand and the objectives of the event?
21:54 Celebrating small wins and keeping the team positive to boost team morale.
26:45 Some tips on forging long lasting professional relationships with clients, stakeholders and the inter-departmental team.
30:52 What's one event you think every event professional should attend at least once in their life?
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“I am a creative with an obsession for producing amazing brand visuals that transform ordinary spaces into extraordinary experiences.”
-Yanique DaCosta, MFA, LCAM
She is the owner, founder and Chief Creative Director of YKMD. YKMD is a design firm specializing in graphic design for corporate event planners and trade show marketers.
With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program.
DaCosta started the Eventist 365 podcast as a way to reconnect with the professional world after the passing of her father which was shortly followed by the murder of her little brother. Being no stranger to adversity she is ready to take life back by the horns.
Her portfolio includes brands like: Marriot, Under Armour, Quantstamp, InComm, Nation Trade Show Alliance and Bumble to name a few.
Yanique DeCosta is crushing it. Met her in person and love what she does 🙂 keep it up!
August 26, 2022
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September 24, 2022
Every Friday, I send an email with a look at why I selected the guest, how I booked them for the show, and takeaways from the episode.