Discover the Secrets of the World’s Best Corporate Event Planners!
Learn what the top planners in the world are doing.
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Eventists 365 is all things corporate events all the time. Through narrative interviews, host Yanique DaCosta explores how corporate event professionals push through the craziness of the event world to create something out of nothing!
This is where they talk about the specific strategies and tactics that are working for them TODAY not 2, 4,5 years ago. By learning how these event professionals make magic behind the pipe and drape, you’ll gain the tools and confidence to do the same.
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Eventist365
Through narrative interviews, corporate event planning professionals alongside host Yanique DaCosta, explore how corporate event professionals push through the craziness of the event world to create something out of nothing!
Leveraging Human Behavior for Memorable Event Experience with Natasha Wright
In this episode, Yanique interviews Natasha Wright, a psychology degree holder, who shares her insightful perspective on the integration of psychology into event planning. Natasha strongly believes that events revolve around people, and since psychology is centered on understanding human behavior, it serves as a valuable tool for creating impactful and memorable event experiences.
By leveraging her expertise in human behavior, Natasha effectively enhances brand awareness and ensures that attendees have a clear understanding of what to expect from the event. This attention to detail and commitment to fulfilling the event promise are crucial for thriving in the industry.
Don't miss out on this episode, as it offers valuable insights and tips for successful event planning.
Highlights:
00:03 Natasha's approach to create events through diversity, equity and inclusion.
06:53 Infusing your value to create your event promise.
10:04 How does Natasha leverage her role as Chief Experience Curator to move brand awareness and create lasting impressions?
13:52 Being in the event industry which is still marketing, What part of marketing does Natasha move away from?
15:57 Natasha's biggest challenge so far in handling events and how did she overcome the challenge?
21:37 How does Natasha incorporate fun and other emotional temperaments in making a successful event?
25:44 What's one event, you think that every event professional should attend to sharpen their skills?
29:18 Why is it important to let people know what to expect from events or what is your event promise?
26:51 How has COVID changed both Natasha and Yanique being both of them are introverts?
CONNECT WITH NATASHA WRIGHT:
CONNECT WITH YANIQUE DACOSTA:
Website:
http://eventist365.com/
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@MissYaniDoesStuff /facebook
@YaniDoesStuff / Twitter
@yanidoesstuff / Instagram
YDaCosta / LinkedIn
Graphic Design Firm for Corporate Events
@TheYKMD / Facebook
@theYKMD / Twitter
September 27, 2023
September 13, 2023
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“I am a creative with an obsession for producing amazing brand visuals that transform ordinary spaces into extraordinary experiences.”
-Yanique DaCosta, MFA, LCAM
She is the owner, founder and Chief Creative Director of YKMD. YKMD is a design firm specializing in graphic design for corporate event planners and trade show marketers.
With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program.
DaCosta started the Eventist 365 podcast as a way to reconnect with the professional world after the passing of her father which was shortly followed by the murder of her little brother. Being no stranger to adversity she is ready to take life back by the horns.
Her portfolio includes brands like: Marriot, Under Armour, Quantstamp, InComm, Nation Trade Show Alliance and Bumble to name a few.
What Listeners Are Saying…
Yanique DeCosta is crushing it. Met her in person and love what she does 🙂 keep it up!
Kmac DaBoss
August 26, 2022
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Paula Ramsey
September 24, 2022
Look behind the scenes
Every Friday, I send an email with a look at why I selected the guest, how I booked them for the show, and takeaways from the episode.
Site by YKMD. Podcast produced by Yanique DaCosta
