Denise Hibbard took a non-traditional path in her career because instead of pursuing an education in hospitality or event planning, she studied aviation. Despite this gap, her passion for connecting with people and observing the smiles on their faces became her inspiration to work full-time in the event industry. Currently, she holds the position of Head of Events Marketing at Zapier, leading a team responsible for implementing the company’s events marketing strategies.
In her interview for Episode 26 of Eventist 365, Denise will share her interest in an unconventional conference format known as the ‘unconference format.’ This format prioritizes the audience or attendees, allowing them to take the lead in determining the topics of discussion and the type of experience they desire from the event.
