Bring Your Brand Story to Life: The Power of Event Planning with Dera Lee

Dera Lee Productions’ website states that, “”We believe in events.” and this is reflected in all their projects and events. Their success as an award-winning event production and design agency lies in their ability to bring brand campaigns to life effectively to convey the brand’s message.

The backbone of their business is their commitment to delivering on their promises to clients with no loose ends. With the quality of their work, Dera Lee Productions has recently earned recognition in The BizBash Top 1000 People in the U.S. Event Industry. This achievement is a result of their hard work and dedication to fulfilling their promises.

Highlights:

00:26 What does Dera Lee do?

03:55 How did Dera get into the use of storytelling to help brands in their visibility? (…What is her background?)

09:38 What was the award of being included in “The BizBash Top 1000 People in the U.S. Event Industry” about?

14:33 What is the process for an event to become award-winning and reach that level of visibility and recognition?

19:45 The importance of small wins and how they empower your team.

22:09 What does it take to put up a heavily branded dinner like the Culture Catalyst Dinner?

27:39 Who are the people who help Dera execute projects and events?

32:53 In the Neutrogena Discover Your Skin Care Event, who were the key people in Dera’s team who executed the event?

40:52 How was Dera Lee able to have a show-stopping list of clients?

49:49 What is one event that every corporate event marketer, planner, professional, should attend every single year?

RESOURCES MENTIONED: