From Music Artist to Event Producer: Brandon Paski Shares Expert Insights on Producing Events that Resonate with a Global Audience

We have all tried to steer a turn in our lives at some point. But did you know that this skill translates seamlessly to event planning? In an industry where things can change in an instant, being able to pivot and make informed decisions can mean the difference between a mediocre event and a wildly successful one.

Meet Brandon Paski, a digital event producer who started as an artist handing out flyers on the streets to promote his shows. Brandon’s work has taken him from managing street teams to executing nationwide guerrilla marketing programs for firms and brands. He went on to produce music festivals of up to 25,000 people for an Alternative Radio Station in the San Francisco Bay Area. Today, Brandon is a certified Digital Event Strategist (DES) & Project Management Professional (PMP) working in enterprise software.

In this episode, we chat with Brandon about skills every event professional should cultivate and the importance of Certifications versus real-world experiences. In addition, we explore how technology has transformed the event industry and what that means for event planners. Finally, we touch on the challenge of accommodating diversity while connecting with a global audience.

If you’re already curious, tune in to get the exclusive inside scoop!

Highlights:

00:52 Brandon’s journey from Music Artist to Digital Event Producer

07:29 Top 3 event industry skills for success

09:59 How did Brandon’s certifications impact his event planning approach?

13:12 Certifications vs Real-Life Experience & Mentorship: Which Matters More?

18:55 The most memorable event Brandon has ever worked with

21:21 What’s the next big thing in events tech?

25:58 How does Brandon ensure inclusive events for diverse audiences?

28:47 On the ability to connect and communicate with a global audience

30:38 Recommended resources and networks for global trend updates

32:58 What is one event every event professional should attend?