Generating $2.1 Million Dollars from a Singular Event with Shay Wheat

Creating effective corporate events can be a challenge, but it doesn’t have to be overwhelming. You have to consider a lot of things like, Who are you trying to reach? What do they care about? How do they spend their time? What are their expectations for an event?

But these are just on the surface, how can you really make your event impactful and scalable now that hybrid events are also a thing?

In this episode, we are joined by Shay Wheat. Shay is a certified event producer and creator of popular programs such as The Powerful Event Process, The Ultimate Event Planner Certification Program, and CEO of Grace and Ease Productions Inc.

Don’t miss this opportunity to learn more about how you can successfully create events that are impactful for your business, clients, and audiences! Tune in to this episode now!

Highlights:

(02:22) What is Reiki and a Reiki Master?

(08:58) The big misconceptions people have with corporate events

(12:17) What is emotional transformation + how do we use it to create more impactful events?

(15:43) Can live, in-person, or hybrid events be a powerful tool for business development?

(17:58) How can event planners help their presenters cater to those different kinds of audiences?

(20:13) The best event formats for businesses to see the fastest return on investment (ROI)

(25:45) How did Shay create events that scale the businesses of Dr. Oz and Lisa Nichols

(31:50) How can you leverage Shay’s techniques to build a successful and scalable event that leverages its time to produce more income

(31:54) The Five Event Fundamentals

(34:36) Shay’s biggest attributes that contributed to her success and reputation

(37:10) What are some tools or strategies to help conference organizers fill a room in person or virtual?