Events serve as effective instruments for companies and organizations seeking to initiate significant discussions on renewable energy, waste management, climate change, and sustainability. Jade Scott, who appears as a guest in this episode of Yanique’s podcast, finds her job worthwhile because she is able to contribute to the advancement and promotion of these crucial initiatives within our communities through the events that she plans and executes on a continuous phase working at Masterclassing, Inc., as the Director of Events and Operations, North America.
Highlights:
00:37 What was Jade’s inspiration for Clean CIties NYC?
02:50 Jade’s experience as an immigrant in New York city.
05:34 How did she end up working for Masterclassing and what was her journey with the company?
09:33 Should companies take diversity, equity, and inclusion into account when considering sustainability?
13:50 What is the overall definition of event sponsorship?
15:25 What do event sponsors are looking to gain from sponsoring a big event, something to the 5 to 6-digit financial contribution?
17:23 First and foremost what is the first step in prospecting for event sponsors?
19:14 From start to finish, what is the entire process in landing a major corporate sponsor?
24:25 What is the Masterclassing company all about? (…What were the founders thinking when they founded the company?)
28:45 Jade’s work on climate change and sustainability solutions in events and her actual work as Director of Events and Operations for North America.
33:29 What happened to the Sustainability Series that Jade worked on just about the same time Covid came out?
39:19 Jade’s recommendation of a book that event planners and event marketers should read.
40:30 Closing
Books mentioned in the conversation:
Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming by Paul Hawken
How to Win Friends and Influence People by Dale Carnegie
CONNECT WITH JADE SCOTT:
Company Jade Scott works for as Director of Events and Operations, North America
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Graphic Design Firm for Corporate Events
