Consolidating event technology into a single platform, like an all-encompassing event management system, can streamline data flow and improve the attendee experience.
Technology is an important tool, but for Jonathan Kazarian, the guest for today’s episode of Eventist365, what matters is actual engagement with people you had a meaningful conversation with, as the true metric of a successful event. In fact that is his favorite metric.
Also in this episode, Jonathan emphasizes the importance of intentional event planning that goes beyond lead generation. Many events focus primarily on technological aspects such as impressive LCD screens, captivating activations, or the quantity of leads generated, often neglecting the importance of qualified leads.
Join us on this episode and learn how to collect qualified leads with intentionality.
Highlights:
02:33 Latest trends and technical innovation that Jonathan has observed at trade shows
03:32 Less technology vs intentionality in running trade shows (Generating unqualified leads)
06:29 What are some effective strategies for boosting attendee engagement at trade shows?
07:38 Workforce challenges that event organizers have to deal with in-person and virtual events from 2019 to the present.
09:00 Over-reliance on technology can sometimes lead to creating new problems. (Focusing on technology but foregoing attendee impact and experience)
11:15 Elements that make tradeshow booth experience memorable in terms or marketing and brand presence
13:39 What does Jonathan recommend to facilitate data-driven decisions, integrating technology and measuring an event’s success?
16:14 Jonathan’s favorite metric to measure the success of an event
CONNECT WITH JONATHAN KAZARIAN:
Website – https://www.accelevents.com/
LinkedIn – https://www.linkedin.com/in/jkazarian/
CONNECT WITH YANIQUE DACOSTA:
Podcast Social Media Accounts
http://www.facebook.com/groups/eventist365/
https://twitter.com/eventist365
https://www.instagram.com/eventist365
https://www.facebook.com/MissYaniDoesStuff/
https://twitter.com/YaniDoesStuff
https://www.instagram.com/YaniDoesStuff/
https://www.linkedin.com/in/ydacosta/
Graphic Design Firm for Corporate Events:
https://www.facebook.com/TheYKMD
https://www.linkedin.com/company/ykmd/z
Graphic Design Firm Websites:
