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The Power of Human Connection in Event Marketing with Sami Focarino

  • Date June 30, 2023
  • By: Michelle Espinoza
  • - Conference, Events, Podcast, Trade Show

The event industry has suffered a significant blow due to the pandemic, however, technology enabled the transition from in-person to virtual events. While virtual events allowed people to continue functioning, the pandemic has taught us that we really cannot replace the value of face-to-face interactions that humans crave.

Human connection is the key element in the success of any marketing event and that is what Sami Focarino, the Senior Events Events Manager at Consensus,  is most passionate about when leading an event, whether it is virtual or in-person.  At Consensus, she is doing a great job with the first ever and biggest pre-sales focused thought leadership conference worldwide, called DEMOFEST.  Hear more about the amazing events she does at Consensus in this episode of Eventist365.

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Yanique DaCosta

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