Every event marketer dreams their event is top of mind for their audience, but with so many options available, it’s easy to get lost in the crowd. Choosing the right platform or type of content can make or break your brand’s success. And it’s not enough to simply have a presence on social media. So how do you craft a winning social media strategy that speaks directly to your audience’s needs and desires?
Meet Erika Wilson, a highly accomplished marketing and advertising executive with 20 years of experience. With a proven track record of driving growth, Erika is known for her visionary leadership and strategic business development efforts. Her expertise includes developing tailored marketing campaigns that build brand recognition, generate leads, and increase revenue. A bilingual graduate of Florida Atlantic University, Erika is a proactive executive who utilizes a servant leadership approach to propel marketing advancement efforts across the organization.
Join us for an action-packed episode as we uncover the top tools and strategies for successful corporate event marketing. In this episode, we’ll explore the different uses of landing pages and websites and how to effectively use each one to achieve your specific goals. Plus, uncover the best tactics for optimizing your online presence that guarantee a sold-out event. Lastly, steer clear of social media practices that are detrimental to your leads and conversions by identifying them first as we talk about them.
Buckle up, because Erika is going all in and holding nothing back!