“It was a very, smooth process. Yanique and her team adapted to our crazy schedules.
We can always count on Yanique to graciously be available at all times to help us get things done.
We will always come back to YKMD.”
After meeting with the City Manager’s staff, YKMD began a deep dive exploration on the city’s past campaigns to understand what would encourage residents to take the desired actions.
From there we developed a strong wordmark lock up and a brand direction.
Once the designs were approved by the Mayor and City Manager, we fabricated and delivered each piece to the city for immediate use at city resource drives.