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Brand Development5 Reasons You Need a Professional Graphic Designer

5 Reasons You Need a Professional Graphic Designer

Your designs don’t seem to be hitting the way they should. You love a whole lot of Wix, and you are a million hours deep into Canva, but guess what? It is not enough.

If you hire a Professional Graphic Designer, you will look the part to your ideal client or customer, save time, save money and stand out from your competition.

While a picture may be worth a thousand words, graphic design can be worth thousands of dollars in any business.

Graphic design is more than just pretty stuff — it’s a form of communication between your business and your ideal customer.

Businesses use graphic design in every marketing funnel stage to persuade their ideal customer to take the desired action.

A well-designed flyer can inform your local audiences about an upcoming event. An attractive email series can get old customers to make more purchases. A well-designed sales page can effectively introduce strangers to your new product and convince them to make a purchase.

I am a formally trained Graphic Designer specializing in brand development and advertising. My team and I have helped countless business owners expand their brand reach and turn more profit in less than 30 days.

All of that is fantastic info, but that’s not why you are here soooo…

Let’s explore the five reasons why you need to hire a professional graphic designer. It is essential for any business (including yours!)

1. First Impressions Matter

Graphic design is a crucial tool to help any business favorable and lasting impression. The first time your ideal customer interacts with your brand will set the tone for the rest of your business relationship.

That first interaction typically comes in the form of visual marketing materials. It could be a business card, a new landing page on your website, a poster, a flyer, a social media post, or even your product packaging.

Implementing graphics that tell your brand’s story and resonate with your ideal customer helps solidify the relationship on the first step of their customer journey.

Today’s consumers tend to do preliminary research when they hear about a brand for the first time. Their search typically brings them to places like your website. What does your website or your landing pages say about your brand? Are there bright, cheery colors with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues?

Take a tour of your company’s website, landing pages, and social media pages. Then, update any graphics that no longer accurately represent your brand or brand message.

2. Saves Money

Professional Graphic Designers understand production and production costs. They will create designs that allow you to produce visually impactful materials while keeping your production costs to a minimum. That’s not something you can do with Microsoft Publisher. Trust me, your production vendor will love you.

3. Saves Time 

You want to spend time doing what you do best, not trying to come up with designs for your social media, brochures, trade show material,  PowerPoint templates, or websites? A professional graphic designer can do all of that is an eighth of the time, so you to be productive in another part of your business.

4. Helps You Stand Out From the Rest

With so many free online design tools available today, it’s never been easier to create personalized, quality content. But to truly stay ahead of competitors in the marketplace, you’ve got to get creative with your brand direction.

Create content that puts forward new ideas, solves existing problems, or relieves customer pain points innovatively. Brands can use graphics to empathize with your audience by literally showing them what life would look and feel like with their pain points solved by your product, service, or advice.

5. Tell a Relatable Brand Story

Your business has a story worth telling. Whether you’re a solopreneur selling handmade jewelry online or a serial entrepreneur starting your next venture, your ideal customer is waiting to find out what your business offers.

Design clients often have an idea of where they want their business to go and the assets they need to get there but no idea how to create them effectively. A designer will evaluate your marketing priorities, and once complete, make sure they help you achieve your business goals.

Graphic design is about communicating that unique brand story to your current and future customers. Simple design decisions like font choice and color scheme can help you deliver your messages with both feeling and clarity in a way that supports your brand message.

There’s no doubt that you will produce a wide range of marketing materials in your business journey. While each item has a different purpose, and therefore a different look, it’s best to have all your creative content conform to a unified brand. A branding guide can help you and your team achieve this.

Don’t waste time trying to cut corners or be cheap with your marketing and design budget. It will only hurt you in the long run because cheap graphics tell your audience that your brand is cheap.

Make a lasting impression with the right look and marketing materials to help you get your business go from point A to point B. The right design partner will work with your budget. They will help you prioritize what items you need at your current stage of business and what you should consider as your company continues to grow.

Beyond these five tips, outsourcing graphic design to a capable design partner can help you scale and profitably grow your business.

Ready to get the right graphic design help for your business? 

Click the link below to book a time to speak with me and my team.

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