f you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
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Most boutique hotel owners and short-term rental operators think collecting guest emails from Airbnb means they own the relationship.
But here’s the truth: Airbnb still owns your guests.
In this episode, Yanique DaCosta breaks down why having a guest’s email doesn’t mean you have their loyalty—and how to build a system that turns OTA visitors into lifelong, direct-booking guests of your brand.
You’ll learn:
💡 Why Airbnb’s “Off-Platform Policy” keeps you from marketing freely
💡 How platforms use guest data to retarget your customers
💡 Why you keep paying commission for repeat guests
💡 How to build real brand loyalty outside Airbnb’s ecosystem
💡 The post-stay system that keeps guests booking directly with you
If your guest list is growing but your profit margins aren’t, this episode will change how you think about marketing forever.
