If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289
Most boutique hotels either try to automate everything or they avoid technology altogether. Both extremes quietly kill direct bookings, guest loyalty, and your hard earned reputation.
In this episode of The Boutique Hotel Playbook, I sit down with Rod, founder of Aloha, an all in one operating system for independent hotels and short term rentals.
We unpack how to use tech, AI, and guest data in a way that still feels deeply human and on brand for your property.You will learn:
- Why fully automated guest communication feels stale to modern travelers and how to land on an 80 / 20 balance that still feels personal
- The simple CRM fields and guest data that actually move the needle for direct bookings and loyalty, plus what is just noisy admin work
- How to use AI chatbots, WhatsApp, and Instagram DMs to answer questions and even take bookings without turning into a full time tech company
- The booking engine mistake that breaks trust, kills conversion, and makes guests abandon the process and how to fix it with a clean, four click flow
- How to treat OTAs like a shop window instead of a life support machine so more guests find you there, then choose to book direct
- What independent hotels in the Americas and the Caribbean can learn from Airbnb level guest tracking without losing their boutique soul
If you want your hotel to feel like a must visit lifestyle destination instead of just another listing, this conversation will help you rethink how you use technology, guest data, and your website to earn more direct bookings and better reviews.
Ready for help applying this to your own property.
Complete the short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289
