Best Practices for Audio and Visual Design on the Show Floor with Ben Moorsom

Event planners often focus on the competition from neighboring booths when designing their trade show booths, overlooking the crucial aspect of attracting attendees and achieving engagement targets for a memorable experience. By implementing thoughtful, evidence-based strategies aligned with business goals, positive results can be achieved.

In this recent episode of Eventist 365, guest Ben Moorsom offers a psychological perspective, emphasizing his team’s training in understanding how the brain processes information and responds to stimuli at events. Ben stresses the significance of considering attendees’ cognitive states, as their engagement levels greatly depend on it.

Tune in until the end to hear Ben’s insights on integrating behavioral insights and measurement techniques to enhance event design.

Highlights:

00:02 Attracting vs competing for attendee engagement in trade show booth design

04:16 Behavioral factors that significantly impact attendee engagement – the emergence of cognitive resonance

07:40 The positive and negative effects of sound n trade show booth design

14:26 The importance of visual design in creating engaging experiences, particularly in open format designs

20:47 What is experience audit and how does it help to optimize event design?

25:49 The use of facial analysis for event engagement insights

30:57 Ben thinks it’s not about seeking a tool but about the way planners think in establishing business objectives

CONNECT WITH BEN MOORSOM

Website – https://www.benmoorsom.com/

LinkedIn – https://www.linkedin.com/in/moorsom/