Emotion is the New ROI: Modern Event Marketing with Liz Lathan

When you are in the events space, one thing that you should ask yourself is this: “Am I creating an event that converts into a meaningful and fun experience for the guests while building revenues?”

Today, we are joined by Liz Lathan, CMP, the co-founder of The Community Factory creating better belonging through small, transformational gatherings that activate, grow, and engage your community. She will talk about The Community Factory, the emotions that drive business relationships, the return on emotions as ROI, and many more!

Liz is also part of the founding team of Haute, the creative agency that pioneered Return on Emotion™ as a blueprint and business metric for experiential programs. 

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