If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
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In this episode, we sit down with a hospitality veteran who’s opened three hotels in three Caribbean markets in three years and now runs a Kingston property ranked #2 out of 28 hotels on TripAdvisor. No fluff.
Just the real numbers, real mistakes, and real strategy behind boutique hotels that actually make money.
We get into:
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Why lowering your rates when demand drops is the fastest way to shrink your margins, and what to do instead
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The overlooked revenue stream (hint: it’s not your rooms) that can double your daily income
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Why 30 rooms at full occupancy might still be losing you money
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The “open your gates” philosophy behind Negril’s most talked-about properties
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How to design a hotel room that’s actually easy (and cheap) to maintain
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What a pro forma should tell you before you ever buy a property
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Why most boutique hotels are overstaffed, and how that quietly kills profitability
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The truth about closing “for the season,” and why it doesn’t save you as much as you think
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How this team led 250 guests and staff through Hurricane Melissa, and what they learned about communication under pressure
If you own, operate, or are dreaming about buying a boutique hotel, this conversation will change how you think about rates, reputation, and what your property is really worth.
🎧 Listen now and subscribe for more real conversations on building boutique hospitality brands that last.
