If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289
Your boutique hotel art should be doing more than matching the furniture.
But for many hotel owners, art becomes one of the LAST decisions made during a new build, renovation, or hotel rebrand.
The rooms are designed.
The furniture is ordered.
The brand is developed.
The budget is disappearing.
Then someone notices the blank walls.
So how do you source original artwork for a boutique hotel without spending gallery-level prices?
And more importantly, how do you make sure that art actually contributes to your hotel brand, guest experience, and sense of place?
In this episode of The Boutique Hotel Playbook, I sit down with Chloë Ryan, CEO and co-founder of Acrylic, a company combining art, engineering, and technology to make real painted artwork more accessible at scale.
And as a formally trained fine artist myself, you KNOW I had questions.
We get into why so much hotel art feels generic, why art should enter the branding conversation much earlier, and how boutique hotels can use artwork to tell a destination-specific story without falling into the usual clichés.
We also explore a fascinating question:
What if guests loved the art in their hotel room so much that they could actually buy it and take that memory home?
Plus, we get into the increasingly complicated intersection of AI, technology, artists, and creativity, including where Chloë believes the line should be drawn when technology enters the creative process.
Because ultimately, this episode isn’t just about art.
It’s about intentional boutique hotel branding.
Your artwork, interiors, website, photography, messaging, marketing, and guest experience are not separate projects in the eyes of your guest.
They experience ONE hotel.
And when those pieces don’t connect, even a beautiful property can become surprisingly forgettable.
• Why generic hotel art is a missed branding opportunity
• How to source original artwork without traditional gallery pricing
• When art should enter the hotel development and renovation process
• How boutique hotels can create an authentic sense of place
• Working with local artists without turning the destination into a cliché
• How artwork can become part of the guest experience
• Turning hotel artwork into something guests can purchase
• Using original art consistently across multiple hotel properties
• The role of AI and technology in art and hospitality
• Why Chloë believes artists need consent, credit, and compensation
• Why brand strategy should come BEFORE creative execution
• How intentional details help boutique hotels become more memorable
If you’re developing, renovating, repositioning, or rebranding a boutique hotel, this conversation will probably make you look at those blank walls very differently.
And if you’re realizing that the bigger issue isn’t just your artwork, but figuring out how your branding, marketing, guest experience, and business goals should work together, let’s talk.
👉 Complete the questionnaire and see if you qualify for a Deep Dive Call:
https://hotels.theykmd.com/work-with-me-4289
The Boutique Hotel Playbook with Yanique DaCosta
Boutique hotel branding | Hotel marketing | Hotel design | Guest experience | Hotel art | Boutique hotel development | Direct bookings | Hotel brand strategy | Hospitality marketing
IN THIS EPISODE:
