The Art of Crafting Press-Worthy Events: Doing Branding the Right Way & Creating Events that Resonate with Local Communities

When you’re a mastermind in event planning, bursting with innovative ideas, and loaded with industry experience, what happens when your visionary ideas clash with the cultural norms of a foreign land? Can you set aside your familiar ways to create an immersive experience that resonates with the local community?

In this episode, we chat with Christy Bareijsza, a renowned Creative Director of By Red Carpet Events who develops innovative concepts that encompass full sensory experiences for corporate and celebrity events. She also co-authored the book “How To Create Events To Remember,” a contributor to magazines and podcasts, and a mentor to up-and-coming event professionals. In 2021, she was named “Smart Women in Meetings Entrepreneur of the Year” and serves as a University Lecturer for Emerson, Cal State Long Beach, NYU, and Hofstra.

Join Christy as she delves into the nitty-gritty details of planning international events, the mindset and concept of TV events, and even the nuances of working with clients & unions. We also discuss the importance of branding and doing it right, adding celebrity components to your events, and fascinating real-world anecdotes from the event industry you won’t want to miss!

Highlights:

00:16 What it’s like to plan internationally influenced events

04:39 Do Christy hire culturally aware vendors or educate them herself?

09:27 The mindset & concept behind TV Events

11:41 Working with unions while navigating cultural differences

16:29 How Christine Works with a Union Building/Facility

18:45 How do diversity and inclusion affect the event curation process?

22:26 Discussion on Encounters with Racism and Lack of Diversity Awareness in the Workplace

28:34 The benefit of having celebrity components added to events

31:22 How important is branding in relation to corporate events?

33:55 Common branding mistakes corporate event planners make

40:14 Christy’s resource recommendation for impactful branding at events