Success in marketing is a two-way street. It’s more than just attracting the right audience, it’s also about getting the right people in your team to bring your vision to life. Whether you’re looking to build brand awareness or fill seats at your next event, it all comes down to creating impact through people. And for event marketers, the stakes are even higher.
Today we talk with Rachel Behrens, a marketing and events expert with over 12 years of experience, currently leading the webinar strategy and execution along with in-person Field Marketing and executive event planning for Workiva. Rachel previously worked as an agency event planner handling pre-event and on-site logistics for programs both nationally and internationally. When she’s not busy planning events, Rachel enjoys spending time with her family in Iowa. Stay tuned for Rachel’s insights and practical tips on successful marketing and event planning.
Join us for an in-depth episode of Rachel’s journey as a marketing events expert and find out how she strikes the perfect balance between virtual and in-person events. You’ll also learn how Rachel ensures attendee safety and comfort during VIP events, and gain valuable tips on working with sales teams to drive results. We’ll also explore technology and how event professionals can stay up-to-date on the latest industry trends.
Buckle up, and get ready for a thrilling ride through the world of marketing, where every turn is a new opportunity to connect.
