If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
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What if the next big boutique hotel opportunity isn’t about buying property at all?
In this episode of the Boutique Hotel Playbook, I sit down with Maura Watson, the realtor at the center of Negril’s booming hotel investment market. She’s the one who turned a $3M cliffside listing into a 26-person investment group, and she just sold out 14 hotel rooms in two days.
We get into:
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How everyday investors, returning residents, and small groups are buying into boutique hotels without massive capital
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The equity move most property owners never think to make
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Why location and rentability decide whether your investment performs
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The management decision that separates profitable properties from stressful ones
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Why a beautiful view will never carry your bookings on its own
Because buying the property is one thing. Turning it into a profitable, well-managed, guest-ready experience is a completely different conversation.
If you’ve ever thought “I want to own a boutique hotel” but didn’t know how these deals come together, this is your honest look behind the curtain.
Guest: Maura Watson, Realtor, Negril, Jamaica (The W Group)
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