If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Most boutique hotel owners don’t fail because their property isn’t beautiful.They fail because they have no strategy.In this episode, a conversation with Yanique DaCosta and Scott Eddy, we unpack the uncomfortable truth about why so many independent hotels struggle with low occupancy, inconsistent direct bookings, and over-reliance on OTAs like Booking.com and Expedia.From a 20% occupancy cautionary tale…To the myth that “posting on Instagram” counts as marketing…To why your first year is the most important storytelling window you’ll ever have…This conversation dives deep into:• Why marketing is infrastructure, not decoration• The silent danger of “hope marketing”• Why pretty photos without positioning cost you bookings• How friction in your booking process kills conversions• Why boutique hotels must think like media companies• The discipline difference between thriving and struggling properties• How to build direct demand before OTAs control your margins• Why local loyalty matters just as much as international guestsYou’ll also learn:✔️ What to focus on in your first 90 days✔️ The correct order of content, influencers, and ads✔️ Why running ads too early helps you fail faster✔️ How to remove booking friction immediately✔️ What separates intentional brands from improvised onesIf you are opening a boutique hotel…Rebranding an independent property…Or trying to increase direct bookings without discounting…This episode is your wake-up call.The market will decide who you are.The question is: are you telling the right story?
