The events industry which includes trade shows creates millions of jobs and generates millions of dollars in spending and whether in thriving times or in vastly challenging times like the pandemic, it is still the leading avenue for marketing services. Being in the industry for the past twenty years, Laura Palker, the Founder and CEO of Trade Show Solutions Center, LLC, was able to evolve and help reimagine, redefine and rebuild a profitable business for small players.
She has also dedicated herself to the betterment of the industry she serves by founding the National Trade Show Alliance which will be renamed soon as Exhibitions and Events Workforce Development Federation to address workforce development issues common to the diverse people working in various segments of the industry.