If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
David Folb built Lashings, a boutique property in Treasure Beach, Jamaica, on one rule: never oversell what you are. No luxury claims. No polished promises the property can’t back up. Just a clear, honest description of what guests are actually getting, and it works. Multi billionaires and backpackers stay side by side, and both leave loyal.
In this conversation, David breaks down why refusing to inflate his brand became his strongest guest loyalty tool, how deep community integration turned into his real competitive edge over the all inclusives down the road, and what happened when a hurricane hit and his staff started feeding the town before any relief organization showed up, without being asked.
If your hotel’s marketing promises more than your property delivers, this episode will show you exactly why that gap is costing you direct bookings and repeat guests.
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