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Latest Blog

How to Make a 35-Year-Old Hotel Irresistible to 35-Year-Old Guests

Yanique DaCosta January 27, 2026
Read More »

Stop Paying for Clicks That Don’t Convert: The 7-Point Direct Booking Fix

Yanique DaCosta January 20, 2026
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Collecting Emails Won’t Save You — Here’s What Builds Real Loyalty

Yanique DaCosta January 13, 2026
Read More »
Date January 27, 2026
By: Yanique DaCosta
Hotel

How to Make a 35-Year-Old Hotel Irresistible to 35-Year-Old Guests

Read More
Date January 20, 2026
By: Yanique DaCosta
Hotel

Stop Paying for Clicks That Don’t Convert: The 7-Point Direct Booking Fix

Read More
Date January 13, 2026
By: Yanique DaCosta
Hotel

Collecting Emails Won’t Save You — Here’s What Builds Real Loyalty

Read More
Date January 6, 2026
By: Yanique DaCosta
Hotel

The OTA Lie: How to Win Back Your Guests in 90 Days (Not 15 Years)

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Date December 30, 2025
By: Yanique DaCosta
Hotel

How to Evolve a Legacy Hotel Brand Without Losing Its Soul

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Date December 23, 2025
By: Yanique DaCosta
Hotel

Stop Letting OTAs Own Your Guests.

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Date December 16, 2025
By: Yanique DaCosta
Hotel

90-Day Marketing Roadmap Every Boutique Hotel Needs Before Launching Anything

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Date December 9, 2025
By: Yanique DaCosta
Hotel

Your Marketing Isn’t Failing — It’s Just Showing Up Too Late

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Date December 2, 2025
By: Yanique DaCosta
Hotel

How This Heritage Hotel Fixed Terrible Reviews And Became “Timeless Luxury” In Under A Year

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Date November 25, 2025
By: Yanique DaCosta
Hotel

How to Sell Out Before You Open: The Pre-Opening Marketing Playbook for Boutique Hotels

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Date November 18, 2025
By: Yanique DaCosta
Hotel

Website Fix That Adds 30% More Direct Bookings—Without Ads or Discounts

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Date November 11, 2025
By: Yanique DaCosta
Hotel

How to Actually Build Guest Loyalty

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Date November 4, 2025
By: Yanique DaCosta
Hotel

The Ultimate Guide to Turning Your Hotel into a Press-Worthy Destination

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Date October 28, 2025
By: Yanique DaCosta
Hotel

Life After Booking.com

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Date October 21, 2025
By: Yanique DaCosta
Hotel

Waiting = Lost Bookings

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Date October 14, 2025
By: Yanique DaCosta
Hotel

Airbnb Owns Your Guest List. Not You.

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Date October 7, 2025
By: Yanique DaCosta
Hotel

Your Best Marketing Content

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Date September 30, 2025
By: Yanique DaCosta
Hotel

3 Ways Hotels Accidentally Push Guests to OTAs

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Date September 23, 2025
By: Yanique DaCosta
Hotel

Rethink Your Boutique Hotel Strategy Before It’s Too Late

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Date September 4, 2025
By: Yanique DaCosta
Hotel

Boutique Hotel Secrets for Low Season

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Date September 4, 2025
By: Yanique DaCosta
Hotel

The Biggest Referral Killers in Boutique Hotels

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Date September 4, 2025
By: Yanique DaCosta
Hotel

Why Guests Forget Your Hotel (and How to Fix It)

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Date March 14, 2024
By: Yanique DaCosta
Events

Best Practices for Audio and Visual Design on the Show Floor with Ben Moorsom

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Date March 7, 2024
By: Yanique DaCosta
Events

Sustainability in Booth Design: Environmentally Friendly Solutions with David T Stevens

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Date February 29, 2024
By: Yanique DaCosta
Events

Decoding Attendee Psychology with Devon Pasha

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Date February 22, 2024
By: Yanique DaCosta
Events

Revolutionizing Event Success: The True Metrics of Trade Show with Jonathan Kazarian

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Date February 15, 2024
By: Yanique DaCosta
Events

The Future of Trade Show Booths: Predictions and Emerging Trends with Charles Pappas

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Date February 8, 2024
By: Yanique DaCosta
Events

Set Yourself Up For Trade Show Success with Sepideh Eivazi

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Date February 8, 2024
By: Yanique DaCosta
Events

Trending Materials & Textures in 2023’s Booth Design with Cindy Lo

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Date February 8, 2024
By: Yanique DaCosta
Events

Trade Show Booth 101: Decoding the Basics for Success

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Date October 16, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Designing Success: Creating Value in Short-Term Collaborations with YKMD Visual Communication’s Yanique DaCosta

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Date October 13, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Problem-Solving Skills in the Fast-Paced Event Environment: A Challenging Situation Discussion with Christina Zoccoli

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Date October 6, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

The Importance of New Technology of Interactive Floor Plan for Virtual and Hybrid Events

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Date September 29, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Leveraging Human Behavior for Memorable Event Experience with Natasha Wright

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Date September 22, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

‘Unconference Format’: A Fresh Perspective in Planning Events Through the Eyes of Denise Hibbard

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Date September 15, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

A Story of Resilience: Pandemic Experience of Laura Hartmann

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Date September 14, 2023
By: Yanique DaCosta
Website Design

Adjusting Your Brand Tone: Insights from YKMD’s Founder

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Date September 8, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Preserving Human Interactions and Emotions in Emerging Technologies with Adler Marchand

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Date September 6, 2023
By: Yanique DaCosta
Website Design

How to Turbocharge Your Online and Social Media Marketing with Trade Show Booth Design

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Date September 1, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Lindsay Orem’s Journey Into the Event Planning Industry and Her Favorite Meant-To-Be Moments

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Date August 25, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Strategies for Partnering with Other Businesses and Stakeholders in the Event Industry with Erica Maurer

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Date August 18, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Embracing New Technology: A Vital Component in the Event Industry with Andrea Babin

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Date August 11, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Mastering the Art of Corporate Event Success: Insights from AV Events Lead, Hank Powell

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Date August 4, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

​​Digital Marketing in the Nonprofit Sector: Exploring New Strategies with Emma Barnhouse

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Date July 28, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Unleashing the Power of Diversity & Inclusion for Minorities in Playing a Role in Events Planning with Mary Wang

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Date July 27, 2023
By: Yanique DaCosta
Events

Unleashing the Power of Diversity & Inclusion for Minorities in Playing a Role in Events Planning with Mary Wang

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Date July 25, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Where are my designs? with Yanique Dacosta, Founder of YKMD

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Date July 21, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Leveraging Design to Help Business and Communities with Kiana Wenzell

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Date July 14, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

An Event Marketer’s Greatest Asset: The Power of Leveraging People in Events with Rachel Behrens

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Date July 7, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

A Boutique Experience in Events Marketing: A Conversation with Matt Kleinrock

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Date June 30, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

The Power of Human Connection in Event Marketing with Sami Focarino

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Date June 16, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

YKMD Visual Communications: An American Dream

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Date June 16, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Human-Centered Event Experience with Megan Henshall

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Date June 16, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

IMEX Secrets Revealed: Mastering the Art of International Trade

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Date June 9, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Twenty Years in the Industry: Laura Palker’s Journey to Redefining Trade Show Solutions

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Date June 2, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

The Importance of Younger Voices in Marketing with Samantha Wong

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Date June 1, 2023
By: Yanique DaCosta
Events

A Unique Conversation with a Marketing Management Student: Insights into the Evolving World of Marketing with Samantha Wong

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Date May 26, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Insights from Jerald David Winston: Tools, Technologies, and Networking in the Event Industry

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Date May 26, 2023
By: Yanique DaCosta
Conference Design Events Podcast Trade Show

Yanique DaCosta + Ingrid Rip + Devon Pasha + Ruud Janssen Live At #IMEX23 #DESIGNtoCHANGE

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Date May 25, 2023
By: Yanique DaCosta
Events

Jerald David Winston on the Importance of Time in Event Planning

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Date May 19, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Join us as we delve into the world of diversity, equity, and inclusion in the workplace, with a focus on Forbes’ leadership team.

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Date May 18, 2023
By: Yanique DaCosta
Events

Diversity and Inclusivity in Event Planning with Jessica Charles

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Date May 11, 2023
By: Yanique DaCosta
Events

Bring Your Brand Story to Life: The Power of Event Planning with Dera Lee

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Date May 11, 2023
By: Yanique DaCosta
Conference Events Marketing Trade Show

Eventbrite’s GPT-Powered Tools: A Major Game-Changer for Corporate Event Planning

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Date May 5, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

The Ultimate Event Marketing Playbook: Strategies that Guarantee Sold-Out Events with Erika Wilson

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Date April 28, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

The Art of Crafting Press-Worthy Events: Doing Branding the Right Way & Creating Events that Resonate with Local Communities

Read More
Date April 27, 2023
By: Yanique DaCosta
Events

The Art of Crafting Press-Worthy Events: Doing Branding the Right Way & Creating Events that Resonate with Local Communities

Read More
Date April 21, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

From Rocking the Mic to Rocking Events: Brandon Paski on Navigating Career Transitions, Event Production, and Connecting with a Global Audience

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Date April 20, 2023
By: Yanique DaCosta
Events

From Music Artist to Event Producer: Brandon Paski Shares Expert Insights on Producing Events that Resonate with a Global Audience

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Date April 15, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Inside the Mind of Event Tech Veteran: How Technology is Changing How We Experience Events in the Post-pandemic era with Jen Santos

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Date April 13, 2023
By: Yanique DaCosta
Events

Cracking the Code of Event Tech Success: Discover How Jen Santos Leads Technical Projects with Confidence and Makes Her Events Stand Out

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Date April 7, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Prospecting and Landing Major Corporate Sponsors for Events with Jade Scott.

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Date April 6, 2023
By: Yanique DaCosta
Events

Prospecting and Landing Major Corporate Sponsors for Events with Jade Scott

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Date March 31, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Unleash Fun and Engagement in Your Events While Steping-Up Your Marketing Game Through Photo Booths with Nhychelle Lowe

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Date March 31, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

How To Make An Impact in Event Planning with Will Curran

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Date March 24, 2023
By: Yanique DaCosta
Events

Welcome to Season Two of Eventist 365

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Date March 20, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Yanique DaCosta Is A Trailblazer In The World Of Design and Diversity

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Date March 3, 2023
By: Yanique DaCosta
Conference Events Podcast Trade Show

Even Ugly Websites Sell With Effective Messaging with Yanique DaCosta

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Date January 11, 2023
By: Yanique DaCosta
Events

Eventist 365 Special Episode — Season 1 Finale

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Date December 24, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Experience Design and Event Management with Naomi Clare Crellin

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Date December 14, 2022
By: Yanique DaCosta
Events

Audio Visual Production with Events AV

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Date December 9, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

The One About Leveraging Expertise in Graphic Design (with Yanique DaCosta)

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Date December 7, 2022
By: Yanique DaCosta
Events

Diversity, Equity & Inclusion in Business with Nia Rubie-King

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Date December 2, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Public Speaking in the Corporate Events Space with Don Colliver

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Date November 25, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Moving to America at 16, finding community at every point in your journey, and becoming a business owner running a virtual team with Yanique DaCosta

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Date November 25, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Real World 2022 Event Data and How to Use it with Angela Tupper

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Date November 18, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Humanizing Online Experience with Remo

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Date November 11, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

A Human-Centric Approach to Event Planning with Lauren Grady

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Date November 11, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Graphic Design Biz, Jamaica and Life!

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Date November 4, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

How to Monetize from Tribe with Facebook Groups with Group Convert CEO, Kim Dang

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Date October 28, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Marketing Your Events through Social Media with Lynsie Slachetka

Marketing your events through social media platforms is a great way to get the word out about what you’re doing, but it’s also important to ensure that you’re using it correctly.

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Date October 28, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

It’s More Than Just Words: How to Get the Right Attendees and Clients for Your Next Event with Danielle Hughes

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Date October 21, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Setting Yourself Up for Success with YKMD’s Yanique DaCosta

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Date October 21, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Emotion is the New ROI: Modern Event Marketing with Liz Lathan

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Date October 7, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Secrets of Non-Profit Event Planning Life with Jaclyn Zendrian

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Date September 30, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

How to Turn a College Side Hustle Into a 6-Figure Business w/ Yanique DaCosta

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Date September 30, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Planning Your Successful Conference in Metaverse

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Date September 23, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Book Your Ideal Event Speaker: Everything you need to know with Joe Rojas

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Date September 16, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

How to Generate $2.1 Million Dollars from a Singular Event with Shay Wheat

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Date September 14, 2022
By: Yanique DaCosta
Events

Generating $2.1 Million Dollars from a Singular Event with Shay Wheat

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Date September 9, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Becoming a Trailblazer in the Events Industry with John Paul Collier

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Date September 2, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Pushing the Boundaries of Corporate Event Decor with KeAira Chantell

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Date August 26, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

How VeeKast Changed the Fundraising Game for Nonprofit Events

Read More
Date August 26, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

The Art of Corporate Events Planning with Gianni Gaudini

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Date August 25, 2022
By: Yanique DaCosta
Events

The Art of Corporate Events Planning with Gianna Gaudini

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Date August 19, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Introducing Eventist 365 Podcast

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Date August 17, 2022
By: Yanique DaCosta
Events

Introduction: Eventist 365 Podcast

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Date June 30, 2022
By: Yanique DaCosta
Design

Why people love Canva!

Really Yanique? What the hell! That’s basically what all my graphic design peeps are saying right now.

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Date June 10, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Innovation vs. Structure: How to Keep Your Creative Edge in the Corporate World with Jessica McDonald

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Date June 10, 2022
By: Yanique DaCosta
Conference Events Podcast Trade Show

Yanique DaCosta of Fort Lauderdale Ditched Law School to Pursue a Graphic Design Career

Read More
Date June 1, 2022
By: Yanique DaCosta
Entrepreneur

Why I Moved to Jamaica…

Why I Moved to Jamaica…Why I Moved to Jamaica…Why I Moved to Jamaica…Why I Moved to Jamaica…

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Date January 20, 2022
By: Yanique DaCosta
Brand Development Design Entrepreneur Events Marketing Website Design

3 Easy Steps to Create the Perfect Event Landing Page

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Date January 12, 2022
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing Social Media Management

An Event Marketers Guide to User-Generated Content

Any content—text, videos, photos, reviews, and so on—created by individuals rather than brands

Read More
Date January 5, 2022
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing Social Media Management Website Design

Why WordPress is Better Than Wix

With the world fast becoming more inclined towards information, the importance of websites cannot be denied.

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Date November 24, 2021
By: Yanique DaCosta
Marketing

How to Use Asana to Stay Connected with Your Clients

Effective client communication is vital to the successful execution and delivery of a project.

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Date November 14, 2021
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing Social Media Management Website Design

Creating Successful Facebook and Instagram Ads in a Post-IOS Update World

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Date November 3, 2021
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing Social Media Management Website Design

5 Reasons You Need a Professional Graphic Designer

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Date October 27, 2021
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing Social Media Management Website Design

10 Types of Graphic Design Every Business Owner Should Know

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Date October 18, 2021
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing Social Media Management Website Design

Why Your Website Isn’t Making Any Money

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Date November 15, 2020
By: Yanique DaCosta
Website Design

Florida Condo Association Website Compliance Checklist

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Date September 19, 2020
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing

The Color Experience

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Date July 28, 2020
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing

Black Designer Conference

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Date July 18, 2019
By: Yanique DaCosta
Brand Development Design Marketing

Advocacy in action!

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Date May 9, 2019
By: Yanique DaCosta
Design Entrepreneur Marketing

#TheGuildChat LIVE

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Date April 9, 2019
By: Yanique DaCosta
Design Entrepreneur

#ATLIdeas!

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Date September 6, 2018
By: Yanique DaCosta
Brand Development Entrepreneur

Client Visits – New York

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Date July 4, 2018
By: Yanique DaCosta
Entrepreneur

I am a Survivor

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Date June 6, 2018
By: Yanique DaCosta
Brand Development Design Entrepreneur Marketing

I literally wrote the book

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It's YKMD

Your Key to Unforgettable Brands.

Whether you’re running a boutique hotel, managing a corporate event, or marketing a destination, YKMD helps you create a brand that people remember — and revenue you can measure.

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